Our Story

The ROO Collection is a small family-run business born from a passion for animal health. Behind the scenes it’s myself (Jess), my ever-supportive husband (and wrangler of both kids and crazy ideas) and our four energetic children plus our dogs, horses, guinea pigs, chickens and lizards. 

The seeds of The ROO Collection were planted during the 2020 lockdowns when I was looking for a meaningful side project that aligned with my lifelong love for animals. With over 15 years of experience running my grooming salon Pet Styling by Jess and a Bachelor of Veterinary BioScience under my belt I saw a need for a safe, effective natural care product I could confidently recommend to my grooming clients.

It all started with a simple idea: a paw balm to soothe cracked pads and calm irritated skin. From that first product our collection has grown into a carefully curated range of all-natural pet care essentials, made with ingredients you can trust.

At The ROO Collection, we believe in keeping things simple, honest and kind to our animals, our planet and our people.

Thank you for being part of our journey.

-Jess

 

Our Mission

At The ROO Collection our mission is to nurture the health and happiness of dogs through safe and natural products. We are dedicated to creating effective products using only thoughtfully chosen ingredients because our pets deserve the same care and quality we expect for ourselves. Beyond our products we’re passionate about educating pet owners on animal health and wellness, empowering them with the knowledge they need to make informed and compassionate choices for their dogs. Through care, transparency and education, we strive to support a happier, healthier life for every dog.